UK Black Beauty Icons: The Faces Behind Your Favourite Makeup Trends

When it comes to UK beauty icons, Melachild, Uche Natori, Mikai McDermott, and Makeup by Chelsea are the names to know. These women didn’t just follow trends, they created them, shaping the way Black women do glam while influencing the wider beauty world.

Melachild first made waves on YouTube with her fun tutorials and effortlessly snatched looks. She helped popularise the bright under-eye trend, giving that lifted, expensive finish that has since taken over TikTok. Her transition to short-form content only boosted her influence, as her flawless technique had beauty lovers worldwide trying (and sometimes failing) to master her signature beat.

Uche Natori is ‘that girl’ when it comes to base makeup. She’s a master of the full-coverage yet effortless glam, with tutorials that break down the art of a flawless foundation routine. Her influence isn’t just online, she co-hosted a Guinness World Record-breaking makeup masterclass with L’Oréal Paris in 2024, proving she’s a heavyweight in the industry.

Mikai McDermott started as a hairstylist, working on shoots for British Vogue before stepping into the beauty content space. With a Master’s degree from LSE under her belt, she brings a polished, editorial touch to her makeup looks, blending soft sculpted glam with high-fashion aesthetics. She’s the ultimate cool girl, always keeping her content fresh and refined.

Makeup by Chelsea is a serious MUA, not just a beauty influencer. She’s worked with stars like Ayra Starr, Saweetie, and Bree Runway, creating some of the most iconic glam moments in the industry. Her artistry is all about luxury and versatility, whether it’s soft glam, bold editorial, or red carpet perfection. While she shares her expertise online, her work speaks for itself, placing her in a different league from the typical beauty influencer.

These women have redefined beauty standards for Black women in the UK and beyond. Their influence is undeniable, proving once again that when Black women set the trends, the world follows. 

Written by Vanessa Twerefou